Tyler McCutchanTyler McCutchan http://www.tylermccutchan.com Art & Design Portfolio Fri, 30 Nov 2012 02:45:10 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Seven Days Of Sales Email Blast Series http://www.tylermccutchan.com/?p=633 http://www.tylermccutchan.com/?p=633#comments Thu, 29 Nov 2012 02:28:41 +0000 admin http://www.tylermccutchan.com/?p=633 This is a series of email blasts that took a lot of planning. We decided to start our Black Friday sales a week early, each day adding a new sale, then running them all through Cyber Monday. This resulted in a total of 9 separate emails, one for each day of the week, Black Friday and Cyber Monday.  Each day had a unique email blast with a new look. White backgrounds with elements of the models and clothing popping out. The images pulled double duty and we also used to announce the daily deals on Facebook. All emails were built in html and optimized for fast viewing and sent out via Constant Contacts email system.

Friday 11-16-12

Saturday 11-17-12

Sunday 11-18-12

Monday 11-19-12

Tuesday 11-20-12

Wednesday 11-21-12

11-22-12 Thanksgiving

11-23-12 Black Friday

11-26-12 Cyber Monday

]]> http://www.tylermccutchan.com/?feed=rss2&p=633 0 Bomber Jacket Sale Email Blast http://www.tylermccutchan.com/?p=629 http://www.tylermccutchan.com/?p=629#comments Fri, 09 Nov 2012 02:23:05 +0000 admin http://www.tylermccutchan.com/?p=629 This email blast carries over the single large image format from the previous one, but incorporates a shot from our “fall Fashion on the Runway” lookbook.

This email was sent out on 11-08-12 as coded html via Constant Contact.

]]> http://www.tylermccutchan.com/?feed=rss2&p=629 0 Warm up Your Wardrobe Email Blast http://www.tylermccutchan.com/?p=626 http://www.tylermccutchan.com/?p=626#comments Thu, 01 Nov 2012 01:45:13 +0000 admin http://www.tylermccutchan.com/?p=626 This email blast was done at the request of the store owner who wanted us to emulate the look of a newsletter she had seen from another store.  The idea was simple and dreamlike.  I worked with the model and was the photographer fore this small shoot at the Bidewell Mansion in Chico CA. Other shots from the shoot served as our Facebook cover and promotional status updates for thew week.

This email was sent out on 10-31-12 as coded html via Constant Contact.

]]> http://www.tylermccutchan.com/?feed=rss2&p=626 0 Spooky Sale for Halloween Email Blast http://www.tylermccutchan.com/?p=623 http://www.tylermccutchan.com/?p=623#comments Wed, 24 Oct 2012 19:14:59 +0000 admin http://www.tylermccutchan.com/?p=623 We got to have a little fun with this blast. We planed it out in advance for the week before Halloween, all items that were primarily black in color were going to be on sale. I worked with the photographer and model to come up with a witch costume including some props.  Some on theme font work and a orange and black background rounded out the the spooky but fun look we wanted.

This email was sent out on 10-24-12 as coded html via Constant Contact.

]]> http://www.tylermccutchan.com/?feed=rss2&p=623 0 15% Off Tops Email Blast http://www.tylermccutchan.com/?p=619 http://www.tylermccutchan.com/?p=619#comments Tue, 16 Oct 2012 01:11:24 +0000 admin http://www.tylermccutchan.com/?p=619 This email was put together using images from our site and the “Fall Fashion on the Runway” shoot.

This email was sent out on 10-15-12 as coded html via Constant Contact.

]]> http://www.tylermccutchan.com/?feed=rss2&p=619 0 Looks For Homecoming Email Blast http://www.tylermccutchan.com/?p=616 http://www.tylermccutchan.com/?p=616#comments Thu, 11 Oct 2012 01:08:06 +0000 admin http://www.tylermccutchan.com/?p=616 Another email with out Fall Fashion on the Runway Theme. This one featuring evening dresses with a push for homecoming dances.

This email was sent out on 10-10-12 as coded html via Constant Contact.

 

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=616 0 Self Portrait August 2012 http://www.tylermccutchan.com/?p=554 http://www.tylermccutchan.com/?p=554#comments Thu, 04 Oct 2012 12:30:24 +0000 admin http://www.tylermccutchan.com/?p=554 Self Portrait August 2012

Created using water color with digital manipulations.

Self Portrait

]]> http://www.tylermccutchan.com/?feed=rss2&p=554 0 Fall 2012 ForElyse.com Main Site Images http://www.tylermccutchan.com/?p=559 http://www.tylermccutchan.com/?p=559#comments Thu, 04 Oct 2012 02:44:51 +0000 admin http://www.tylermccutchan.com/?p=559 ForElyse.com is reworked for Fall 2012 with the theme Fall Fashion on the Runway!

I worked with a photographer and the store owner to concept out the shoot. Then got the RAW images from the photographer to created the re-themed images and fit them into the front page of forelyse.com

Lookbook Links:

LookBook announcementSplash Image

Front Page Slides:

Slide 1Slide2Slide 3Slide 4Slide 5

Category Images:

womens Mens shoes accessories

]]> http://www.tylermccutchan.com/?feed=rss2&p=559 0 For Elyse Facebook Image Marketing for September 2012 http://www.tylermccutchan.com/?p=539 http://www.tylermccutchan.com/?p=539#comments Thu, 04 Oct 2012 02:21:04 +0000 admin http://www.tylermccutchan.com/?p=539 This entry showcases several examples of the social media marketing I did with ForElyse.com through their Facebook Fan page for the months of September 2012. The examples are divided into product images, announcement images and contest images.

Product Images:

Sis Sis Top promo Sis Sis Cowgirl Boot Promo Solemio Tops Sis Sis Vine Proo

Sis Sis Zebra Top Promo Flying Monkey Rust Jeans promo

Announcement Images:

Featured Shorts Promo 20% Off Last Day to Vote Promo

Contest Images:

Name This Top Name This Dress

 

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=539 0 A Fall Look We Email Blast http://www.tylermccutchan.com/?p=613 http://www.tylermccutchan.com/?p=613#comments Wed, 03 Oct 2012 15:52:33 +0000 admin http://www.tylermccutchan.com/?p=613 This is a filler “get the look” email newsletter I created to advertise the clothing featured in the photograph.

This email was sent out on 10-03-12 as coded html via Constant Contact.

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=613 0 Fall Lookbook Announcement – Email Blast http://www.tylermccutchan.com/?p=609 http://www.tylermccutchan.com/?p=609#comments Thu, 27 Sep 2012 02:25:31 +0000 admin http://www.tylermccutchan.com/?p=609 Fall Lookbook Announcement Email Blast for ForElyse.com

Sent out: 9-26-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=609 0 Erosion http://www.tylermccutchan.com/?p=533 http://www.tylermccutchan.com/?p=533#comments Thu, 27 Sep 2012 01:39:41 +0000 admin http://www.tylermccutchan.com/?p=533 Erosion

Completed: Aug 2012

Digital piece constructed from watercolor paintings.

 

Erosion - watcer color and digital piece

Erosion

]]> http://www.tylermccutchan.com/?feed=rss2&p=533 0 Dress Sale Email Blast http://www.tylermccutchan.com/?p=605 http://www.tylermccutchan.com/?p=605#comments Thu, 13 Sep 2012 02:23:45 +0000 admin http://www.tylermccutchan.com/?p=605 Dress Sale Email Blast for ForElyse.com

Sent out: 9-12-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=605 0 End of Season Shorts Sale Email Blast http://www.tylermccutchan.com/?p=600 http://www.tylermccutchan.com/?p=600#comments Thu, 06 Sep 2012 02:21:16 +0000 admin http://www.tylermccutchan.com/?p=600 End of Season Shorts Sale Email Blast for ForElyse.com

Sent out: 9-05-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=600 0 Buy 1 Get 1 20% Off Tops- Email Blast http://www.tylermccutchan.com/?p=597 http://www.tylermccutchan.com/?p=597#comments Thu, 30 Aug 2012 02:18:50 +0000 admin http://www.tylermccutchan.com/?p=597 Buy 1 Get 1 20% Off Tops Email Blast for ForElyse.com

Sent out: 8-29-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=597 0 Denim Days Are Back – Email Blast http://www.tylermccutchan.com/?p=593 http://www.tylermccutchan.com/?p=593#comments Thu, 23 Aug 2012 02:16:48 +0000 admin http://www.tylermccutchan.com/?p=593 Denim Days Are Back Email Blast for ForElyse.com

Sent out: 8-22-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=593 0 Summer Shoe Closeout – Email Blast http://www.tylermccutchan.com/?p=588 http://www.tylermccutchan.com/?p=588#comments Thu, 16 Aug 2012 02:12:45 +0000 admin http://www.tylermccutchan.com/?p=588 Summer Shoe Closeout  Email Blast for ForElyse.com

Sent out: 8-15-12

]]> http://www.tylermccutchan.com/?feed=rss2&p=588 0 Buy 1 Get 1 Denim Sale – Email BLast http://www.tylermccutchan.com/?p=500 http://www.tylermccutchan.com/?p=500#comments Sat, 11 Aug 2012 17:20:49 +0000 admin http://www.tylermccutchan.com/?p=500 Buy 1 Get 1 Denim Sale Email Blast for ForElyse.com

Sent out: 8-08-12

Buy 1 Get 1 Denim Sale

Buy 1 Get 1 Denim Sale

]]> http://www.tylermccutchan.com/?feed=rss2&p=500 0 Purses Totes & Clutches – Email Blast http://www.tylermccutchan.com/?p=495 http://www.tylermccutchan.com/?p=495#comments Sat, 11 Aug 2012 17:19:00 +0000 admin http://www.tylermccutchan.com/?p=495 Email Blast for ForElyse.com

Sent out: 8-01-12

Purses Totes & Clutches

Purses Totes & Clutches

]]> http://www.tylermccutchan.com/?feed=rss2&p=495 0 ForElyse.com http://www.tylermccutchan.com/?p=446 http://www.tylermccutchan.com/?p=446#comments Sat, 11 Aug 2012 16:13:52 +0000 admin http://www.tylermccutchan.com/?p=446 ForElyse.com

This site is one I have worked on for over a year. I worked with the owner of the boutique to create a site which reflected her style. This is the most recent site design as of August 2012.

As Web Manager my role with the site consisted of the following and more:

  • Concept and implementation of  page designs.
  • Touch up and Format images from weekly product shots and quarterly lookbook photo sessions.
  • General site maintenance
  • Weekly Email Newsletters
  • Implementation of a Google Merchant feed
  • Search Engine Optimization
  • Create and monitor weekly promotions
  • Manage staff and oversee photo shoots

The live site can be seen here.

 

ForElyse.com Home Page Aug 2012

ForElyse.com Home Page Aug 2012

Drop Down Navigation

Drop Down Navigation

Category View

Category View

Cart View

Cart View

Product Page
Product Page

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=446 0 Get the Scoop LookBook Images http://www.tylermccutchan.com/?p=392 http://www.tylermccutchan.com/?p=392#comments Wed, 01 Aug 2012 17:31:32 +0000 admin http://www.tylermccutchan.com/?p=392 Get the Scoop Look Book Images for ForElyse.com

6/2012

]]> http://www.tylermccutchan.com/?feed=rss2&p=392 0 Burnt Circles http://www.tylermccutchan.com/?p=376 http://www.tylermccutchan.com/?p=376#comments Mon, 30 Jul 2012 15:07:30 +0000 admin http://www.tylermccutchan.com/?p=376 Burnt Circles

7/2012

Digital Composite

Burnt Circles

click for full size

]]> http://www.tylermccutchan.com/?feed=rss2&p=376 0 Southwest Sunset http://www.tylermccutchan.com/?p=371 http://www.tylermccutchan.com/?p=371#comments Mon, 30 Jul 2012 14:05:03 +0000 admin http://www.tylermccutchan.com/?p=371 Southwest Sunset

7/2012

Water Color & Digital Composite

]]> http://www.tylermccutchan.com/?feed=rss2&p=371 0 Moon Rise http://www.tylermccutchan.com/?p=381 http://www.tylermccutchan.com/?p=381#comments Sun, 29 Jul 2012 23:11:31 +0000 admin http://www.tylermccutchan.com/?p=381 Moon Rise

07/2012

Watercolor & Digital Composite

Moon Rise

Click image for full size

]]> http://www.tylermccutchan.com/?feed=rss2&p=381 0 Dress Sale – Email Blast http://www.tylermccutchan.com/?p=365 http://www.tylermccutchan.com/?p=365#comments Sun, 29 Jul 2012 23:02:17 +0000 admin http://www.tylermccutchan.com/?p=365 Dress Sale Email Blast for ForElyse.com

Sent out: 7-25-12

Dress Sale

]]> http://www.tylermccutchan.com/?feed=rss2&p=365 0 Tops & Tees Sale – Email Blast http://www.tylermccutchan.com/?p=362 http://www.tylermccutchan.com/?p=362#comments Sun, 29 Jul 2012 22:57:00 +0000 admin http://www.tylermccutchan.com/?p=362 Tops & Tees Sale Email Blast for ForElyse.com

Sent out: 7-18-12

Tops & Tees

]]> http://www.tylermccutchan.com/?feed=rss2&p=362 0 Sandal & Wedges Sale – Email Blast http://www.tylermccutchan.com/?p=352 http://www.tylermccutchan.com/?p=352#comments Sun, 29 Jul 2012 22:53:23 +0000 admin http://www.tylermccutchan.com/?p=352 Sandal & Wedge Sale Email Blast for ForElyse.com

Sent out: 7-11-12

Sandals & Wedges

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=352 0 4th of July – Email Blast http://www.tylermccutchan.com/?p=349 http://www.tylermccutchan.com/?p=349#comments Sun, 29 Jul 2012 22:50:21 +0000 admin http://www.tylermccutchan.com/?p=349 4th of July Email Blast for ForElyse.com

Sent out: 6-27-12

4th of July

]]> http://www.tylermccutchan.com/?feed=rss2&p=349 0 Shorts Sale – Email Blast http://www.tylermccutchan.com/?p=345 http://www.tylermccutchan.com/?p=345#comments Sun, 29 Jul 2012 22:42:54 +0000 admin http://www.tylermccutchan.com/?p=345 Shorts Sale Email Blast for ForElyse.com

Sent out: 6-20-12

Short Sale

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=345 0 Flag Day – Email Blast http://www.tylermccutchan.com/?p=340 http://www.tylermccutchan.com/?p=340#comments Sun, 29 Jul 2012 22:40:39 +0000 admin http://www.tylermccutchan.com/?p=340 Flag Day Email Blast for ForElyse.com

Sent out: 6-13-12

Flag Day

 

]]> http://www.tylermccutchan.com/?feed=rss2&p=340 0